The Marketing Manager serves as the go-to marketing resource and is primarily responsible for building the firm’s brand in the Boston marketplace. In conjunction with the Director and office leaders, s/he plans and implements a range of marketing and business development initiatives aimed at raising the profile of the Firm and enabling the lawyers to build client relationships and win new business. This role requires developing strong and effective working relationships with the lawyers in the office, within the Marketing Department and with other administrative staff throughout the firm. The manager will use marketing experience and practice development opportunities to grow the platform and visibility of the firm in the Boston market.
The right candidate will know the players in the Boston market. Someone who understands Big Law but will operate well in a smaller office. S/he will be creating strategy for that office along with the partners, and will have the opportunity to create some processes from scratch.
A minimum of eight (8) years of marketing or business development experience in law firms or other professional services industry. A minimum of two (2) years of direct personnel management experience. A Bachelor's degree from an accredited four-year college or university, preferably in marketing, communication, business or related field.