The Business Development Manager will work closely with the Corporate practice groups to develop and implement business development plans. Research and identify opportunities for promoting and cross-selling and conduct research and competitive analysis to identify opportunities to deepen existing client relationships, expand the client base, and increase external and internal visibility. Prepare customized pitches/RFPs, presentations, web copy, and other marketing collateral. Plan events and marketing campaigns to promote them and maximize their impact. Maintain updated marketing materials, matter database, and attorney biographies. Ensure meticulous execution of all projects and work, with data and content consistently accurate and well presented. Collaborate effectively with marketing colleagues and attorneys throughout the firm’s global network. Ensure client service and satisfaction are attained in all areas of the position.
Bachelor’s degree in a related field required. At least five years of relevant experience in professional legal marketing. Working knowledge of corporate practices desired, with direct work experience a plus. Strong knowledge of core marketing principles including driving innovative tools and programs, competitive intelligence, market research, and pitch and RFP responses.